Retail analysis 2009 new updating on p5p6

blueheart2009

Denim Retail analysis May 2009

Denim's versatility shines through in May as the warmer weather inspires summer silhouettes of dresses, jumpers, and skirts. Colors from light to bright make denim pop, while denim jackets and vests continue to be the cover-ups of choice. I will introduce all these in english and chinese with the picture attached as well. Hope it will help. Thank you.

blueheart2009

Below is the chinese version, hope it will help everyone for improving English

blueheart2009

Skirt and Dresses

With last season’s Current/Elliott craze, many brands have reconsidered denim for fun and flirty dress designs. Expect the same when it comes to skirts this spring as it is always a go-to for juniors. Consider new closures and embellishments for renewal.
在Current/Elliott風行上一季之後，許多品牌都重新考慮用丹寧打造意趣迷人的連身裙設計。今春， 短裙市場也不例外，因為短裙始終是少女的不二之選。不妨考慮以新穎開襟和裝飾營造現代風格。

blueheart2009

Jumpers and Overalls

Bleached denim and lighter weights have lent themselves to cool new looks in denim overalls and jumpers. Beyond '70s inspiration, these items have been updated with faded colors and subtle embellishments. Look for this look to be more widely accepted this season.

漂白丹寧與輕薄質地在丹寧背帶褲設計中呈現出時尚新穎造型。這些單品超越了70年代靈感，以褪色色彩與精緻裝飾呈現新穎元素。今季，這一造型將廣為流行。

blueheart2009

Jackets and Vests

Celebrities have been rockin’ denim jackets and vests along with juniors around the world. These silhouettes prove to be an important element for summer wardrobes, but the key is new shapes and varied lengths. Cropped styles and shoulder details will make it a hit.
明星與世界各地的少女一起以丹寧夾克和背心呈現時尚魅力。這些輪廓已經成為夏季衣櫃中的重要元素，但設計的關鍵還在於新穎造型與多樣的長度。截短風格與肩部細節將令其成為潮流熱點

blueheart2009

Flare Leg

Flared leg silhouettes continue to be a desired fit for women and juniors. The lighter shades of blue and faded '70s-inspired denim help to create a softened and shapely choice in the market. Adding little details of distressing and undone hems add dimension. 喇叭褲輪廓仍然倍受女士與少女追捧。淡藍色與褪色的70年代風格丹寧為零售市場中提供了柔和又有型的選擇。增添淡淡作舊細節與粗糙邊緣，增添立體質感。

blueheart2009

Relaxed Fit

Harem-like shapes have funneled through denim to create ballooned ankles and dropped-crotch designs on capri lengths. These new expanded silhouettes express the comfort and ease consumers crave. Expect relaxed denim to trickle into summer shorts for a revitalized key item of the season.
哈倫造型已經從丹寧中脫穎而出，在七分褲款式中呈現蓬鬆腳踝與垂垮設計。這些新穎的寬鬆輪廓營造出消費者嚮往已久的舒適休閒格調。休閒丹寧將融入夏季短褲，成為今季全新的關鍵單品。

blueheart2009

Skinny Jean

Skinny denim echoes simplicity and style. As it continues to romance consumers, the silhouette is getting slimmer with super-skinnies hitting the runway and denim leggings becoming all the rage. Consider this silhouette for the bright tones and pastel shades of the season. 緊身丹寧散髮出極簡風格。當超緊風潮席卷伸展台，丹寧legging大為盛行，這一輪廓也越來越緊身，繼續為消費者營造出浪漫情懷。不妨考慮在今季用鮮艷色彩與粉蠟色調詮釋這一輪廓。

blueheart2009

Denim Shorts

Denim shorts have been reinvented with looser shapes and design details. Paper bag waists, soft pleating and extended yokes give freedom to this old silhouette. Utilize hardware, zippers and stitch detail in new ways to update seams and invent new closures.
丹寧短褲被再造成寬鬆造型與設計細節。抽繩腰帶、柔和褶襇與加長裙腰圍這一古老輪廓注入自由格調。用新穎金屬部件、拉鏈與縫線細節為線縫注入現代元素，打造全新門襟。

blueheart2009

Dis_coloured effects

New surface effects and treatments have emerged from the tie-dye trend. Acid wash with deep indigo accents and ombré washes bring fresh accents to the market. Expect these trends to move forward with softer pastels while grey is a strong base alternative to indigo. 新表面效果與處理從扎染潮流中脫穎而出。帶有深色靛藍亮點的酸洗與漸變色洗水為零售市場帶來新鮮元素。這些潮流將以柔和粉蠟色繼續風行，而灰色則是靛藍色之外的另一基本色。