2016 Embry Form China International Homewear Creative Design

Introduction of the Competition

This competition was started by Shenzhen Underwear Association (SUA) and has developed for three years. Now it has become the competition well-known in China. This competition has also been highly recognized by all sectors of society, for it not only provides a large number of excellent design talents, but also injects new vigor into the homewear industry. To better advocate the idea of family life —  "Design Enhances Life Quality" and discover more excellent creative homewear design talents, SUA has held creative homewear culture design competitions for three consecutive years, and now it specially introduces upgraded competition — originally-designed homewear competition. SUA hopes to spread homewear culture through the competition, advocate living consumption idea of "being comfortable, healthy, fashionable, and environment-friendly", discover and present more outstanding design talents, and improve the design level of Chinese homewear industry.

Name of the Competition

2016 Embry Form China International Homewear Creative Design Competition

Purpose of the Competition

Advocate originality, discover talents, improve design level, and promote industrial pattern

Slogan of the Competition

Creativity improves quality of life; design realizes value of life

Theme of the Competition

All things grows

Explanation of the theme: flowers, plants, fish, and worms upgrade on the earth; all creatures grow quietly

Focus of the theme: earthly environment; advocate a green ecological home environment

Duration of the Competition

From Sept., 2015 to May, 2016

Deadline for Registration:   Dec. 25, 2015

(subject to the post mark of local post office or an express company)

Location:  Pavilion 5 in Shenzhen Convention & Exhibition Center (SZCEC)

Date: on May 6, 2016

Organizational Structure

Supported by: China Knitting Industry Association, GUANGDONG TEXTILE ASSOCIATION, Organizing Committee of CHINA INTERNATIONAL INTIMATE APPAREL CULTURE WEEK, and Organizing Committee of CHINA (SHENZHEN) INTERNATIONAL BRAND UNDERWEAR FAIR

Hosted by: Shenzhen Underwear Association

Title Sponsor: Embry Form (China) Garment Co., Ltd.

Organized by: Shenzhen Underwear Association

Co-organized by: SOFA (Creative Space of Shangyuan Underwear), and Shenzhen Xinyi Underwear Innovation and R& D Center

Co-sponsored by: Donghua University, Beijing Institute of Fashion Technology, Tianjin Polytechnic University, Hong Kong Polytechnic University, and Xi' an Polytechnic University

Associate Media: INNER, EEFF, China Textile News, Fashion Times, Textile Clothing Weekly, Huayi Website, Chinese Underwear Fashion Website, and *** Costume Design

Supporting Media: CCTV, Shenzhen TV, Guangxi TV, Nanfang TV, Tencent, Netease, Sina, Phoenix TV, Sohu, Tencent Video, Phoenix Video, Youku, Le TV, Shenzhen Special Daily, Shenzhen Economic Daily, Southern Metropolis Daily, Nanfang Daily, Shenzhen Evening News, and Crystal (listed in no particular order) 

Notes for the Competition

Conditions for the Competition

The following persons may register in the competition without limitation of age: professional apparel designers domestically and internationally, teachers and students from clothing and  art academies, and social persons who are keen on homewear design. 

Requirements for Design Works

1. Design works are required to embody international trends and the design theme of this competition; and in addition to showing artistic quality, the works are expected to fully embody practicability, innovation, and sense of times, and to mainly emphasize commercial value and market potential.

2. Design works must be designed in a series which is composed of homewear and accessories. At least four sets of clothing are required (generally 4 to 6 sets); and accessories may cover socks, slippers, warm sleeves, pillows, waist pillows, cervical pillows, towels, cushions, and other creative accessories. The lining, buttons, zippers, brands with corporate identify shall not exist in design works; no tag is hung either. For each series of design works, at most two designers are required, and one is determined as the chief designer.

3. Designers are expected to make creation of fabric selection and technique of expression; the accomplishing means of works are required to be simple and direct; and overall visual effect should be perfect and able to lead the homewear development.

4. Design works must be original and displayed for the first time. Any works that have been showed in any domestic and international competition, shall not been showed in this competition. Any designer shall take his or her own responsibility in case of any illegal plagiarism or imitation to be discovered.

5. Sponsors of the competition may offer service such as free fabrics,  knockout plates, and garment production (surely, designers may choose fabrics and complete the making of knockout plates on their own). 

Ways of Application

1. Registration principle: voluntary registration

2. Registration fee: contestants can participate in this competition free of charge.

3. Registration way:

1) Log in the following websites to download the form for registration

www.sua.org.cn 

www.embrygroup.com 

embry.siuf.com 

2) Scan two-dimension code of Wechat for registration

4. Design Works:

For each series of works, designers must carefully fill in and submit relevant registration formalities:

1) Submit a sheet of colorful effect picture and a structure chart of the style (size: 40CM in height × 60CM in width); they can be presented in hand drawing or digital printing. Design works must be presented on coated paper, which can't be folded. Relevant information such as the designer's name or company shall not exist in the front side of the effect picture or structure chart of the style. Any designer who fails to meet the requirements above shall not participate in the competition.

2) Name of the works is expected to be marked on the left top of the front side of the effect picture. (Please refer to the attachment)  

3) Please clearly write down the author's name, sending unit, advisor, detailed communication address, telephone, fax, post code, and email on the lower right corner of the back side of the effect picture (which shall be consistent with contents of Participating Application Form). The contents above shall be written down in a neat and clear way. In case of any dispute arising, the Organizing Committee will not assume any responsibility. (Please refer to the attachment)

4) Please send an electronic edition of colorful effect picture, style chart, Participating Application Form, copy of ID card, and recent photographs of the author (life photo) to the email address 2751399101@qq.com; the email shall be titled by 2016 Embry Form China International Homewear Creative Design Competition Contribution + Academy/Unit + Name.

5. Any participating designer shall, on his or her own, be responsible for the safety and assurance of design contributions and finished manuscripts sent from the author's location in the delivery process.

6. The Organizing Committee will bear a part of round-trip traffic and hotel expenses (which will be informed separately).

7. Participating contributions, Participating Application Forms, photos, and ready-made garments won't be returned, so designers should keep draft; and the Organizing Committee reserves the copyright. The host unit has the right of publishing participating works (including design contributions or sample ready-made garments), including publicity, performance, publication and distribution.

8. In case any third party raises relevant problems about related intellectual property rights of design works, participating writers will be responsible for it; the Organizing Committee of the competition shall not undertake any responsibility.

Please write "2016 Embry Form China International Homewear Creative Design Competition Contribution" on the envelope.

Setting of Awards

Gold Award for 1 contestant: RMB 80,000 Yuan  

Silver Award for 2 contestants: RMB 30,000 Yuan

Bronze Award for 3 contestants: RMB 10,000 Yuan

Excellence Award for 14 contestants: RMB 2,000 Yuan

Best Creativity Award for 1 contestant: RMB 3,000 Yuan

Best Hand-Drawing Award for 1 contestant: RMB 3,000 Yuan

Best Commercial Value Award for 1 contestant: RMB 3,000 Yuan

Process of the Competition

On Sept. 23, 2015: start of the competition

From Sept. 23, 2015 to Dec. 25, 2015: collection of design works

In Jan., 2016: preliminary assessment

From Jan. to April, 2016: selected contestants make garments 

At the beginning of May, 2016: collection of samples

On May 6, 2016: the final

The Way to Contact the Organizing Committee (Contributing Address)

Contact Person: Miss Xu        Telephone: +86 755 83056431-861   18566661846 

Email: 2751399101@qq.com

Fax: +86 755 83056609     QQ group: 288177705

Address:  Organizing Committee of China International Underwear Creation Design Competition, Room 408, Building B, Phase I, Tian'an Creative Technology Plaza, Che Kung Temple, Futian District, Shenzhen City, Guangdong Province

Organizing Committee of China International Homewear Creative Design Competition                        Post Code: 518041

Please log in the following website for detailed information: www.siuf.com 

Website for Registration: www.sua.org.cn  embry.siuf.com  www.embrygroup.com

(Two-dimensional code for the official Wechat)